The word which is seen and read in a very large measure now a days is SEO.
Every web site interalia contents want to come in the top of the list so that it is visible to every visitor.
Different algorithms are used in this connection. Key words,tags etc are important parameters to promote the visibility of the web site.
But the big question is the quality of the contents. Can the quality be judged in a judicious and effective manner?
For the marketing strategy this is definitely an important criteria.Lot of research has been done in this connection, much more will have to be done in the coming years.
Optimization as it stands is a varying function. It depends on the resources and the knowledge and expertise in the particular domain.
Searching should not be in the dark but should be in clear and bright light.
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