Search Engine Optimization (S E O)

Key words: search engine, optimization, back links, key words, images

When we want to get some information about a particular topic, normally we refer to the books concerned  or  consult a person who knows the topic. With the advent of computers and facility of networking, knowledge is now  stored in the servers spread over the globe. The necessary  information can be obtained using a software (search engine);  in  other words a search engine can be defined as a software to carry out  searches in  the World .Wide Web. The top 5 search engines in terms of market share are Google, Bing, Yahoo, Baidu, and Yandex.

Keywords

These are the words and phrases that people type into search engines to find what they're looking for. For example, if you want to know about blood pressure , type ‘ blood pressure” in  google.  The keyword can be of more than one word.

Links

Link means to join or connect together. Links are important as far as  SEO is concerned. When one page links to another page it helps Google to navigate from one site to a network of connections between pages and their content.

internal linking

Internal linking is linking between pages in one website itself. Internal linking  helps  to boost site authority.

External linking

External links or backlinks are linking of  other sites to one’s own  site. This is an important SEO tactic as it imparts  authority to the site.  External links also help  other users to get details of services or  required information.

 More visitors to the site

The best way to welcome more visitors to a web site (landing page) is to have important information/content  in the site. The content should be tailored to a specific audience.

Optimization of articles

Long keywords

Long keywords (3 words or more) will help in getting higher ranking of web site.

New content

Users would like to see fresh content rather than old outdated information.  Attention should be paid to page title, paragraph headings, images and key words.

Images

Use high quality images which are  relevant to the topic .It is advisable to compress the images.

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